Post by account_disabled on Feb 22, 2024 0:19:58 GMT -6
The of content you want to create and what the callstoaction should be. If youre a business like Kaplan and leads are your ultimate goal a proven strategy is to create ungated content that provides good insights but leaves room for a deeper dive. Have your callstoaction point to a gated piece of content requiring some form of contact information that goes into more depth. A business like a car dealership is going to have a primary goal of getting people into their dealership to buy a car. Their content doesnt necessarily need to be gated but it should have a local spin and speak to common questions people have about the car buying process as well as show the human elements that make the dealership unique to establish trust and show how customers will be treated.
Trust is especially important in that industry because they have to America Mobile Number List combat the used car salesman stereotype. . Identify your primary audience and their pain points. The next step is to identify who youre targeting with your content. There are a lot of people at your disposal to help you with this part of the process. Within your organization consider talking to these teams Customer Service Sales Technical Support Product Management Product Marketing Social Media Marketing These are often the people who interact the most with customers. Find out what your audience is struggling with and what content could be created to help answer.
Their questions. You can also do some of this research on your own by searching forums and social media. Subreddits within Reddit related to your topic can be a goldmine. Other times there are active related groups on social media platforms like LinkedIn and Facebook. If youve ever been to the MozCon Facebook group you know how much content could be created answering common questions people have related to SEO. . Determine your brands unique expertise. Again dig deeper and figure out what makes your brand truly unique. It likely isnt the product.
Trust is especially important in that industry because they have to America Mobile Number List combat the used car salesman stereotype. . Identify your primary audience and their pain points. The next step is to identify who youre targeting with your content. There are a lot of people at your disposal to help you with this part of the process. Within your organization consider talking to these teams Customer Service Sales Technical Support Product Management Product Marketing Social Media Marketing These are often the people who interact the most with customers. Find out what your audience is struggling with and what content could be created to help answer.
Their questions. You can also do some of this research on your own by searching forums and social media. Subreddits within Reddit related to your topic can be a goldmine. Other times there are active related groups on social media platforms like LinkedIn and Facebook. If youve ever been to the MozCon Facebook group you know how much content could be created answering common questions people have related to SEO. . Determine your brands unique expertise. Again dig deeper and figure out what makes your brand truly unique. It likely isnt the product.